Turki Alalshikh and UFC president Dana White have created a new boxing promotion. The format is ‘The best fight, the best.’

Ideally, the new company formed by Turki and White will work with the other promoters to put on great events and eliminate all four alphabet sanctioning bodies [IBF, WBA, WBC and WBO] once and for all. Just make them obsolete.

Where would this leave all the fighters promoted by Top Rank, Matchroom Boxing, and Golden Boy Promotions? Will they be excluded from fights against fighters from the Turki-White promotional company if they plan to follow an isolated league, UFC format? If it’s just going to be like a league run in isolation, it probably won’t work.

Fan-Driven Fights

It would be good for fans to have a league that eliminates the four sanctioning bodies entirely and has one governing body rank the fight. However, if a bunch of fighters are still operating outside of this new company, it’s going to fragment the sport even more than it already is.

‼️ Turki Alalshikh and Dana White speak exclusively to The Ring about their new boxing promotion: “Everybody knows the format – the best fight the best.” pic.twitter.com/PeXV7jHIdp

— Ring Magazine (@ringmagazine) March 5, 2025

According to The Ring Tweet, plan is for the new company to follow Dana White’s UFC model. For fans that follow MMA, there are many fighters not with the UFC that compete for other promotions.

So, if the new Turki-White company uses the UFC format, they’ll be putting on fights involving their fighters. That might not work in boxing without a much larger pool of fighters being able to compete. It would make it seem more like professional wrestling where there’s a small handful of popular fighters that compete against each other frequently.

For years, we’ve seen how different promoters rarely, if ever, collaborate with other promotional companies to put on cross-promotion, cross-network events. Will the new Turki-Dana company make the problem even worse?

If this new promotional company only puts on competitions between their own fighters, its going to scatter and confuse fans and not improve the sport. The fights will resemble celebrity matches. What could taint it is if Dana White starts placing his popular MMA fighters into hybrid boxing matches, and put on terrible mismatches that are more non-competitive circus-like fights.

Fans are unclear about this new promotion for the sport. Will it be an isolated company, like Dana’s with the UFC, putting on fights involving its fighters only? In other words, it would be like a league, similar to how the American Football League operated from 1960 to 1970 before merging with the NFL.

Dana White intends to bring the UFC model to boxing in his new promotion with Turki Alalshikh. pic.twitter.com/25rkxswqP1

— Ring Magazine (@ringmagazine) March 5, 2025